It's a little ironic that they're targeting women, since my local Go Sport has NO cycling clothes or gloves for women and their women's running section is like 1 pair of running tights with pink inseams. The only lady clothes they carry tend to be cotton yoga clothes, which are pretty much useless for people who do actual sports which involve sweat... Don't get me wrong, I love yoga, but you can't run, bike (or swim, for that matter!) in cotton.
The woman with the freakishly large hands in the ad (how did they decide to go with that weird camera angle?) is saying, 'are we hanging out or are we working out?' You have to admire her fake advertising spunk and perky motivation, especially since she's exercising on some horrible stair climber-looking machine alone with no music, although she is in what looks like heaven, or at least a large and uncrowded white gym with giant windows so it's clearly not in Paris. I stopped going to Parisian gyms because they were too small, windowless, poorly ventilated, overcrowded, overpriced and, as part of the lack of adequate ventilation, suffered from the overwhelming stench of sweat.
Despite having my share of perky motivation (and normal sized hands), 'are we hanging out or are we working out?' isn't really the question I ask myself before a run, bike or swim session. I tend to ask things like, do I have to? Could I stay in bed? Am I perhaps sick this morning and sleeping later would then be medically advisable? In the pm, the question is more like: can I have a drink with my non-fitness friends (I usually then wonder if they're still alive) instead of whatever run I have planned for that evening?
And the answer is almost always no, on s'entraine (we're working out,) not going out to a bar with our friends. At least until the marathon is over.
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